SMS MARKETING

SMS MARKETING

 

At Tritya, we offer powerful SMS Marketing solutions that allow brands to connect with their audience instantly, personally, and effectively. With open rates exceeding 95%, SMS is one of the most reliable and immediate ways to deliver important updates, promotional offers, and customer engagement messages. Unlike emails or ads that may get lost in the noise, a well-timed SMS reaches the user directly on their primary screen—their mobile phone. We help you use this tool strategically to boost visibility, engagement, and conversions.

Our SMS campaigns are not random blasts. We start with a clear strategy, identifying the core goal behind each campaign—whether it’s driving flash sales, reminding customers about appointments, sending OTPs, or nurturing repeat purchases. We define the tone, content type (promotional or transactional), message frequency, and ideal sending time. Every message is aligned with your brand voice, ensuring communication that feels personal, not robotic.

A critical part of our process is audience segmentation. At Tritya, we divide your customer base into groups based on behavior, purchase history, demographics, and engagement levels. This allows us to send hyper-personalized messages that speak directly to the user’s needs. If you don’t already have a list, we help you build one using opt-in forms, website integrations, and landing pages, all while ensuring full compliance with data privacy laws.

We then move on to content creation and compliance. Since SMS is limited to 160 characters, we write messages that are short, sharp, and direct—with strong calls-to-action. Whether it’s a limited-time offer, product update, or service reminder, every message is optimized for clarity and urgency. We strictly follow all necessary guidelines, ensuring compliance with TRAI, GDPR, and DND regulations, and provide opt-out options to protect your brand’s reputation.

For execution, we use trusted SMS platforms like MSG91, Gupshup, Twilio, and TextLocal, integrating them with your CRM or sales systems. Whether you need bulk messages, automated sequences, or event-based triggers, we set up end-to-end automation to ensure messages are delivered at the right time to the right user. This improves delivery success and helps achieve better user responses.

Our team also conducts A/B testing across message formats, send times, CTAs, and audience segments to determine which combinations perform best. We track key metrics like delivery rate, click-through rate (when URLs are included), opt-outs, and conversion rates, using these insights to continuously optimize future campaigns. This data-driven approach ensures your SMS marketing evolves with your audience.

With Tritya’s SMS Marketing, you gain a smart, strategic communication channel that builds trust, boosts engagement, and drives action in real time. Whether you’re targeting thousands of leads or a curated customer list, our campaigns deliver results—fast, direct, and measurable. Let your brand be heard where it matters most—right in the palm of your audience’s hand.